10 Bold Ways to Champion Black-Owned Businesses This Juneteenth and Beyond

Supporting Black-owned businesses is essential, especially as we celebrate Juneteenth, a holiday that marks the emancipation of enslaved African Americans. This moment in history serves as a reminder that supporting economic empowerment in Black communities is vital. It is not only about making a purchase; it is about building relationships, acknowledging history, and driving meaningful change. Here are ten impactful ways to champion Black-owned businesses not only during Juneteenth but throughout the year.

1. Make Your Purchase Intentional

One of the strongest ways to support Black-owned businesses is to make intentional purchases. Do some research to find local Black-owned shops, restaurants, or service providers. For example, instead of going to a chain grocery store, consider shopping at a Black-owned supermarket. In 2020 alone, Black entrepreneurs saw a 41% decline in business ownership, so every dollar spent can make a significant difference. Here's a list to get you started.

2. Attend Markets and Events

Local events, such as farmers' markets, pop-up shops, and cultural festivals, frequently feature Black-owned businesses. Support these ventures by attending and purchasing products directly. For instance, visiting a local festival can connect you with artisans who sell everything from handmade jewelry to organic skincare products. Your presence not only boosts sales but also strengthens community ties. We definitely want to see you at PEPAC's Juneteenth celebration in Rocky Mount, NC on June 20th!

3. Utilize Black-Owned Service Providers

When you need services like haircare, photography, or home repairs, prioritize Black-owned businesses. This choice supports community growth and offers you unique experiences that reflect cultural artistry. Many Black hair salons, for example, provide traditional haircare techniques that not only cater to Black hair but also create spaces of empowerment and community.

4. Educate Yourself and Others

Knowledge is power. Take time to learn about the historical and current challenges faced by Black entrepreneurs. Read articles, listen to podcasts, or explore books about these topics. Sharing insightful resources not only enhances your understanding but also helps create a more informed community. Studies show that well-informed customers are more likely to support diverse businesses actively.

5. Promote Through Word of Mouth

Testimonials can greatly influence a business's success. Share your positive experiences with friends, family, and on social media platforms, and consider tagging the businesses. For example, if you enjoyed a meal from a Black-owned restaurant, share a photo and a brief review online. This simple act can significantly boost the visibility of these enterprises.

6. Host a Juneteenth Celebration at Home

Bring your friends and family together to celebrate Juneteenth and highlight Black-owned products. Order food from a Black-owned catering service, use decorations created by local artisans, or play games designed by Black creators. For instance, you might discover Black-owned board games that teach history while entertaining. This at-home event not only educates your loved ones but also uplifts Black voices.

7. Write Reviews and Testimonials

Leaving an online review for a Black-owned business can greatly affect its reputation and reach. Praise your favorite places online to encourage others to try them. A good review can help draw in new customers, while constructive feedback is valuable for business owners striving for improvement.

8. Support Youth Initiatives

Many Black-owned businesses focus on community engagement and youth initiatives. Volunteer for mentorship programs, sponsor community events, or support businesses actively investing in educational programs. For example, a local bakery might offer culinary classes for youth, teaching valuable skills while fostering future entrepreneurs. Supporting these initiatives creates meaningful change and inspires the next generation.

9. Join Loyalty Programs

Many businesses offer loyalty programs, which reward frequent shoppers. When you find a Black-owned business that resonates with you, sign up for their program. Not only does this show your commitment, but it also encourages them to continue providing quality products and services.

10. Invest in Black-Owned Brands

If you have the means, consider investing in Black-owned startups through crowdfunding platforms. For example, businesses on platforms like Kickstarter or Indiegogo often seek community funding. Your investment could serve as a catalyst for growth and innovation. Statistics show that businesses with community backing often achieve quicker growth rates.

Championing Black-owned businesses goes beyond making purchases. It is about creating a thriving ecosystem where these enterprises can succeed. As you take these bold steps, remember that every action contributes to a broader narrative of empowerment, inclusivity, and economic justice.

Reflecting on Our Commitment

Supporting Black-owned businesses during Juneteenth and throughout the year is not simply a trend; it is a dedication to uplifting communities and honoring heritage. Integrate these ten strategies into your daily life and motivate others to participate. Each purchase, conversation, or shared experience can create waves of positive change.

The significance of Juneteenth serves as a reminder of our shared humanity and our responsibility to actively support those who provide unique artistic contributions and authentic experiences. By making informed choices, we can dismantle barriers and build a stronger, more inclusive economy. Let’s commit to uplifting and championing Black-owned businesses not just this Juneteenth, but every single day.